DIGITAL EXPERIENCE / WEBSITES + PORTALS

Websites built to represent, operate and evolve with your business.

From a focused institutional presence to portals connected to corporate systems, we build digital experiences with clean architecture, performance, usability and the right technology for each project.

StrategyUX/UIDevelopmentWordPressIntegrationsPortals

Explore the solutions ↓ Talk to RADIAL ↗

OBJECTIVE BEFORE TECHNOLOGY

A website should not start with technology.

It should start with the objective: present a company, generate opportunities, organize content, capture leads, sell, integrate processes, serve customers or connect systems.

That is why RADIAL works with different architectures. Simple projects stay simple. Projects that need to grow receive structures capable of evolving. And when requirements exceed the limits of an off-the-shelf platform, we build a dedicated solution.

FOUR PATHS

Four levels of digital maturity. The same commitment to quality.

The choice is not between a small or large website. It is between different architectures for different needs.

LaunchBusinessScaleCustom Portal The more the website participates in the operation, the more important its architecture becomes.

DIGITAL PRESENCE

Launch

HTML5 / CSS / JavaScript / PHP when required

A focused, fast and professional digital presence.

For companies, campaigns, products and projects that need to communicate clearly without the complexity of a CMS or administration panel.

Best for

Landing pagesHotsitesCampaignsEventsProduct and service presentationsSmall corporate websitesLead capture pagesLow-change content

The project may include

Responsive design
Section-based navigation
Contact forms
CTAs and WhatsApp
Maps, video and galleries
Google Analytics / Tag Manager when applicable
Basic technical SEO
Social sharing metadata
Privacy and cookie mechanisms when applicable

Less complexity can also be an advantage.

Without a CMS, the project reduces dependencies, plugins and components that require constant updates. For simple institutional pages, that can mean excellent performance, stability and low maintenance.

Request investment reference ↗

MOST SELECTED

Business

WordPress / manageable architecture

A website your company can manage.

For organizations that need to update pages, publish content, manage media, receive inquiries and keep their digital presence evolving.

Best for

Corporate websitesManufacturingConsulting firmsClinicsProfessional servicesSchoolsService networksBrands with frequent content

Management and resources

Page creation and editing
News and articles
Image, video and document library
Menus and categories
Administrative users and access levels
Forms and lead capture
Marketing integrations
Analytics, Tag Manager and pixels when applicable
Privacy and consent mechanisms
On-page SEO and technical structure

WordPress structured for the project.

We do not simply install a theme and fill pages. Content, navigation, user experience, performance and room for expansion are considered from the architecture stage.

Request investment reference ↗

DIGITAL OPERATIONS

Scale

Advanced WordPress / premium plugins / integrations / customizations

When the website becomes part of the operation.

For projects where communication, marketing, sales and business processes begin to meet in the same digital environment.

Best for

E-commerceRestricted areasCustomer portalsMulti-location companiesCommercial operationsRecurring servicesSchedulingSubscriptions

Project possibilities

Customer and user records
Profiles and permissions
Authenticated areas
Catalog and e-commerce
Cart, checkout and payment gateways
Subscriptions, coupons and reservations
Scheduling and download areas
Exclusive content and dashboards
CRM and automation
API integrations
ERP and commercial system integrations
Professional plugins and additional development

We use mature solutions when they solve the problem well.

Scale projects may combine premium plugins, specialist services and external platforms with custom development. Licenses, subscriptions and third-party services are defined individually in the proposal.

Request investment reference ↗

TAILORED DEVELOPMENT

Custom Portal

Laravel / CodeIgniter / APIs / databases / dedicated architecture

When the project needs its own architecture.

Operations with specific rules, different user profiles, deep integrations or corporate processes may require dedicated development.

Best for

Corporate portalsWeb applicationsInternal systemsSpecific workflowsLegacy integrationsMultiple databasesOperations with custom rulesProjects beyond CMS boundaries

Development may include

Authentication
Users, profiles and permissions
Dashboards
Workflows
Custom records
Reports
Imports and exports
APIs and webservices
Legacy systems
External databases
Corporate integrations
Automated routines and information processing

Development driven by the process.

The solution is estimated according to requirements, architecture, integrations, business rules, development volume, validation, security, infrastructure and dedicated technical hours.

Request project assessment ↗

COMPARISON

Which architecture makes the most sense?

The table helps visualize the boundaries between models. Final positioning happens after we understand the scope.

Capability	Launch	Business	Scale	Custom Portal
Structure	Single page	Complete website	Advanced digital platform	Own architecture
Administration	No	Yes	Yes	Custom
Base	HTML / PHP	WordPress	Advanced WordPress	Laravel / CodeIgniter
Dynamic content	Limited	Yes	Yes	Custom
Forms	Yes	Yes	Advanced	Custom
Analytics	Yes	Yes	Yes	Per project
Plugins	Not applicable	Yes	Free and premium	Not the solution base
Customer area	No	By assessment	Yes	Custom
E-commerce	No	Not standard	Yes	When applicable
APIs	Point integrations	Simple / intermediate	Yes	Advanced
Customization	Limited	Point	Advanced	Full
Best use	Campaigns and institutional presence	Manageable corporate website	Digital operations and sales	Portals, applications and specific processes

ARCHITECTURE BEFORE TOOLS

WordPress when it is the right choice. Custom development when it is not.

Technology should not be a supplier preference. It should be a consequence of the project.

WordPress

A mature and efficient platform for manageable websites and digital operations when applied to the right type of project. It is the foundation of Business and Scale.

Custom Development

When business rules, integrations, data volume or processes exceed what a CMS can solve elegantly, we move to dedicated architecture.

WHAT SITS BEHIND IT

A strong digital experience is built by several disciplines working together.

Architecture

We organize information, priorities, navigation and content relationships before screens.

Responsive design

Desktop, laptop, tablet and mobile are part of the same experience.

Performance

Images, fonts, scripts, plugins and integrations are balanced to preserve speed and stability.

Technical SEO

Semantic structure, headings, metadata, URLs, sitemap, indexing and structured data when applicable.

Measurement

Analytics, events, conversions and campaigns can be structured to turn navigation into learning.

Security

SSL, access policies, updates, form protection, backups and good practices vary by architecture.

INTEGRATIONS

The website can move closer to the operation.

Every integration depends on technical availability, API documentation and the external system conditions.

Marketing

CRM
Automation
Newsletter
Analytics
Tag Manager
Paid media

Sales

WhatsApp
Leads
CRM
Catalogs
Quotes
Sales

Finance

Payment gateways
PIX
Cards
Subscriptions
Financial platforms

Management

ERP
Internal systems
APIs
Databases
Webservices

Service

Chat
Forms
Tickets
Scheduling
Authenticated areas

RADIAL PROCESS

From the first conversation to launch.

Understanding

Business, audience, objectives, constraints and the role of the website.

Architecture

Pages, content, navigation, capabilities and integrations.

Experience & Design

Hierarchy, visual identity, interfaces and responsive behavior.

Development

Code, components, administration, integrations and features.

Validation

Review of pages, forms, integrations and requirements before launch.

Launch

Deployment to the chosen environment and final operational checks.

Evolution

New modules, content, integrations and improvements can be added later.

DEVELOPMENT + INFRASTRUCTURE

The project can remain on the client infrastructure or use RADIAL Cloud & Hosting.

We also manage professional environments for projects that require control, predictability and technical follow-up. Infrastructure is defined according to performance, security and operational requirements.

Explore Technology ↗

FAQ / WEBSITES & PORTALS

Questions before getting started.

01What is the difference between Launch, Business and Scale?+

Launch has no administration panel and is designed for institutional pages, campaigns and low-change projects. Business uses WordPress and enables content management. Scale expands that base for authenticated areas, sales, integrations and advanced capabilities. When those structures are no longer suitable, the project can move to Custom Portal.

02Why are prices not displayed directly on the website?+

Digital projects vary by number of pages, capabilities, content, integrations, licenses and technical requirements. When you request a solution, you receive the initial investment reference and a detailed overview by email. The final proposal is prepared after scope validation.

03Can I hire only the development?+

Yes. We can deploy to an existing environment as long as it meets the project technical requirements. RADIAL-managed infrastructure is also available.

04Can RADIAL handle the domain?+

We can assist with technical configuration and administration. The domain ownership should preferably remain with the company or project owner.

05Will the website be responsive?+

Yes. Projects are designed for desktop, tablet and mobile from the beginning.

06Do Business and Scale use WordPress?+

Yes. WordPress is used when it matches the project architecture. Custom Portal uses dedicated development.

07Does RADIAL use templates?+

Frameworks and components can be used when technically appropriate, but architecture, visual configuration and project construction follow the contracted scope. Commercial licenses are identified in the proposal.

08Are premium plugins included?+

It depends on the project. Some capabilities require paid plugins, APIs or external platforms. Recurring licenses and third-party services are identified when needed.

09Can I manage the website after delivery?+

Business and Scale include administration according to scope. Launch does not have an administration panel.

10Do you produce copy and images?+

The project can use client-provided assets or include copywriting, photography, image treatment, SEO and other RADIAL services under a specific scope.

11Can the website integrate with my ERP or CRM?+

In many cases, yes. Feasibility depends on APIs, documentation and the capabilities of the systems involved.

12Can I sell through the website?+

Yes. Scale projects can include e-commerce, catalogs, cart, checkout, payment gateways and other features defined by the operation.

13Does RADIAL provide maintenance after delivery?+

Yes. Maintenance, evolution, hosting and support can be contracted according to project needs.

14Is SEO included?+

Projects receive technical SEO care according to scope. Positioning strategy, keyword research, recurring content production and campaigns are separate services.

15Can an existing website be migrated?+

Yes. We assess technology, content, databases, domain, hosting and integrations to decide whether migration or rebuilding is the better path.

16Can my website grow later?+

That is one of the criteria used when choosing the architecture. Business and Scale support substantial evolution and new modules. More complex projects may also incorporate custom systems.

PROJECT INQUIRY

You do not need to choose the technology.

Tell us what the website needs to do. RADIAL helps identify the architecture that makes sense for the business today and for what it intends to build next.

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After submitting, you will receive an email with the four model descriptions and the initial investment reference for the selected solution.